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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Edition | Availability |
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1
The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
2007, J. Wiley
in English
0470051248 9780470051245
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2
The Adweek Copywriting Handbook
2007, John Wiley & Sons, Ltd.
Electronic resource
in English
047008880X 9780470088807
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3
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
December 11, 2006, Wiley
in English
0470051248 9780470051245
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zzzz
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- Created June 18, 2010
- 7 revisions
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March 28, 2025 | Edited by ImportBot | Redacting ocaids |
September 16, 2021 | Edited by ImportBot | import existing book |
August 20, 2020 | Edited by ImportBot | import existing book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
June 18, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |