An edition of Marketing IT products and services
(2010)
Marketing IT products and services
by Jessica Keyes
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Book Details
Table of Contents
Introduction to strategic marketing management
Strategy and implementation
Understanding the high-tech customer
The expanding market
Market research
Product strategy
Innovation management.
Edition Notes
Includes bibliographical references and index.
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History
- Created July 28, 2009
- 6 revisions
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| May 16, 2020 | Edited by CoverBot | Added new cover |
| July 29, 2014 | Edited by ImportBot | import new book |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| July 28, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |