| Record ID | marc_loc_updates/v37.i29.records.utf8:12778518:931 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i29.records.utf8:12778518:931?format=raw |
LEADER: 00931nam a22002538a 4500
001 2009026888
003 DLC
005 20090716135754.0
008 090716s2010 flu b 001 0 eng
010 $a 2009026888
020 $a9781439803196 (hardcover : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5415$b.K464 2010
082 00 $a004.068/8$222
100 1 $aKeyes, Jessica,$d1950-
245 10 $aMarketing IT products and services /$cJessica Keyes.
260 $aBoca Raton, FL :$bCRC Press,$c2010.
263 $a0908
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management.
650 0 $aMarketing.
650 0 $aInformation technology$xManagement.
650 0 $aIndustrial management.