An edition of Strategic management in action (1998)

Strategic management in action

5th ed.

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Cover of: Strategic management in action by Mary K. Coulter, Mary K. Coulter
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  • 5 Want to read
  • 2 Currently reading
  • 1 Have read
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Last edited by ImportBot
November 18, 2022 | History
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An edition of Strategic management in action (1998)

Strategic management in action

5th ed.

by

  • 5 Want to read
  • 2 Currently reading
  • 1 Have read

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action. For undergraduate and graduate courses in strategic management, this book clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas and unique strategies of real managers and organizations in action. - Publisher.

Publish Date
Publisher
Prentice Hall
Language
English

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Previews available in: English

Subjects

Strategic planning, Management
Edition Availability
Cover of: Strategic management in action
Strategic management in action
2010, Prentice Hall
Paperback in English - 5th ed.
Cover of: Strategic management in action
Strategic management in action
2008, Pearson/Prentice Hall
in English - 4th ed.
Cover of: Strategic management in action
Strategic management in action
2008, Pearson/Prentice Hall
in English - 4th ed.
Cover of: Strategic management in action
Strategic management in action
2008, Pearson/Prentice Hall
in English - 4th ed.
Cover of: Strategic management in action
Strategic management in action
1998, Prentice Hall
in English

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Book Details

Table of Contents

Introducing the concepts
The context of managing strategically
Assessing opportunities and threats : doing an external analysis
Assessing strengths and weaknesses : doing an internal analysis
Functional strategies
Competitive strategies
Corporate strategies
Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits
Appendix 1 : How to do a comprehensive case analysis
Appendix 2 : Sample case analysis
Appendix 3 : Comprehensive cases for analysis

Edition Notes

Includes bibliographical references and index.

Published in
Upper Saddle River, N.J

Classifications

Dewey Decimal Class
658.4/012
Library of Congress
HD30.28 .C696 2010, HD30.28.C696 2010

The Physical Object

Format
Paperback
Pagination
xx, 311 p.
Dimensions
26 x x centimeters

Edition Identifiers

Open Library
OL23218692M
ISBN 10
0136078281
ISBN 13
9780136078289
LCCN
2009018157

Work Identifiers

Work ID
OL2719480W

Source records

Library of Congress MARC record
Better World Books record

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November 18, 2022 Edited by ImportBot import existing book
August 20, 2020 Edited by ImportBot import existing book
April 28, 2015 Edited by Bryan Tyson Edited without comment.
April 28, 2015 Edited by Bryan Tyson Edited without comment.
May 16, 2009 Created by ImportBot Imported from Library of Congress MARC record