| Record ID | marc_loc_updates/v37.i18.records.utf8:10254383:1085 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i18.records.utf8:10254383:1085?format=raw |
LEADER: 01085nam a22002538a 4500
001 2009018157
003 DLC
005 20090504170225.0
008 090504s2010 nju b 001 0 eng
010 $a 2009018157
020 $a9780136078289 (alk. paper)
020 $a0136078281 (alk. paper)
040 $aDLC$cDLC
050 00 $aHD30.28$b.C696 2010
082 00 $a658.4/012$222
100 1 $aCoulter, Mary K.
245 10 $aStrategic management in action /$cMary Coulter.
250 $a5th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc2010.
263 $a1001
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
650 0 $aStrategic planning.