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Beyond the core: expand your market without abandoning your roots
2004, Harvard Business School Pub.
in English
1578519519 9781578519514
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Table of Contents
The growth crisis? : dangerous moves beyond the core
Visualizing the ideal? : the first principle of adjacency growth
Evaluating adjacency moves? : balancing desire with data
Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies
Executing adjacency moves? : managing the key organizational issues that most influence success or failure
Transforming moves? : redefining the core through adjacencies.
Edition Notes
Includes bibliographical references and index.
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- Created November 18, 2008
- 11 revisions
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January 7, 2023 | Edited by MARC Bot | import existing book |
January 26, 2022 | Edited by ImportBot | import existing book |
December 7, 2020 | Edited by MARC Bot | import existing book |
August 19, 2020 | Edited by ImportBot | import existing book |
November 18, 2008 | Created by ImportBot | Imported from University of Toronto MARC record |