An edition of Fundamentals of business marketing research (2003)

Fundamentals of business marketing research

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Cover of: Fundamentals of business marketing research by David A. Reid
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Last edited by MARC Bot
January 7, 2025 | History
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An edition of Fundamentals of business marketing research (2003)

Fundamentals of business marketing research

by

"In Fundamentals of Business Marketing Research, you'll find a comprehensive review of vital research areas, including marketing to businesses, institutions, and governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The original study, its criticisms, and the authors' subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including business marketing strategy, organizational buying behavior and purchasing management, business marketing sciences, products/services, pricing issues, distribution/logistics, and promotion."--Jacket.

Publish Date
Publisher
Best Business Books
Language
English
Pages
283

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Previews available in: English

Subjects

Research, Marketing research, Industrial marketing, Marketing industriel, Recherche, Marketing, BUSINESS & ECONOMICS, General
Edition Availability
Cover of: Fundamentals of business marketing research
Fundamentals of business marketing research
2004, Best Business Books
in English
Cover of: Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing) (The Foundation Series in Business Marketing)
Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing) (The Foundation Series in Business Marketing)
November 2003, Haworth Press
Paperback in English

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Book Details

Table of Contents

"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7(4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"
T.p.verso."

Edition Notes

Includes bibliographical references and index.

6

Published in
New York
Series
The foundation series in business marketing
Other Titles
Journal of business-to-business marketing.

Classifications

Library of Congress
HF 5415.1263 F86 2003, HF5415.1263.F86 2003, HF5415.1263 .F86 2004, HF5415.1263

The Physical Object

Pagination
xxiii, 283 p. ;
Number of pages
283

Edition Identifiers

Open Library
OL22150649M
ISBN 10
0789023113, 0789023121
LCCN
2003016234
OCLC/WorldCat
468771836, 52706638
Library Thing
5451934
Goodreads
6263065

Work Identifiers

Work ID
OL18475309W

Source records

The Laurentian Library MARC record
Ithaca College Library MARC record
Internet Archive item record
Better World Books record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 7, 2025 Edited by MARC Bot import existing book
January 8, 2023 Edited by MARC Bot import existing book
December 16, 2022 Edited by MARC Bot import existing book
December 7, 2020 Edited by MARC Bot import existing book
November 7, 2008 Created by ImportBot Imported from The Laurentian Library MARC record