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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
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Includes bibliographical references (p. [232]-259) and indexes.
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- Created April 1, 2008
- 18 revisions
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March 28, 2025 | Edited by ImportBot | Redacting ocaids |
March 5, 2025 | Edited by MARC Bot | import existing book |
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April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |