Qualitative methodology and case studies provide powerful tools for research in management and business subjects, including general management, leadership, marketing, organization, corporate strategy, accounting, and more.
An edition of Qualitative methods in management research
(1988)
Qualitative methods in management research
by Evert Gummesson
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"Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research.
The book is written in a personal style and is rich in examples from academic research, real-world practice, and management consultancy."--BOOK JACKET.
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Previews available in: English
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Qualitative methods in management research
1991, Sage Publications
in English
0803942036 9780803942035
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Qualitative methods in management research: case study research, participant observation, action research/action science, and other "qualitative methods" used in academic research and management consultancy
1988, Studentlitteratur, Chartwell-Brat
in English
9144448511 9789144448510
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Qualitative Methods in Management Research
June 1988, Studentlitteratur
Paperback
in English
9144448511 9789144448510
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Book Details
Edition Notes
Includes bibliographical references (p. 193-204) and index.
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- Created April 1, 2008
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| July 18, 2025 | Edited by MARC Bot | import existing book |
| March 24, 2025 | Edited by MARC Bot | import existing book |
| July 17, 2024 | Edited by MARC Bot | import existing book |
| December 20, 2023 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |