While most entrepreneurship books focus on strategy, this guide provides concrete steps to get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, practical processes throughout the launch and growth phases, and how to avoid critical missteps. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them -- and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning.