An edition of HBR guide to building your business case
(2013)
HBR guide to building your business case
by Raymond Sheen
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"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
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Subjects
Business planning, Planning, New business enterprises, Strategic planning, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations, BUSINESS & ECONOMICS / Management, New business enterprises, planning, BUSINESS & ECONOMICS, Business Communication, Meetings & Presentations, Management, Economics, General| Edition | Availability |
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HBR guide to building your business case
2015, Harvard Business Review Press
in English
1633690024 9781633690028
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Book Details
Table of Contents
Introduction : success is enabling a wise decision
Prepare. Know the basics of making a case ; Learn how your company evaluates cases
Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives
Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level
Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks
Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next?
Appendix A : avoid common mistakes
Appendix B : How to give a killer presentation / by Chris Anderson, Ted Curator.
Edition Notes
Includes index.
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| February 13, 2026 | Edited by MARC Bot | import existing book |
| January 27, 2022 | Edited by ImportBot | import existing book |
| September 21, 2020 | Edited by MARC Bot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |