An edition of Why people buy things they don't need (2002)

Why people buy things they don't need

understanding and predicting consumer behavior

by

  • 2 Want to read
  • 1 Currently reading
Cover of: Why people buy things they don't need by Pamela N. Danziger, Pamela N. Danziger
Locate

My Reading Lists:

Create a new list
Notes
  • 2 Want to read
  • 1 Currently reading
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
April 21, 2025 | History
Edit
An edition of Why people buy things they don't need (2002)

Why people buy things they don't need

understanding and predicting consumer behavior

by

  • 2 Want to read
  • 1 Currently reading

"Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred - thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead." "Today, emotional spending is an integral part of any purchases consumers make. Spending is now based on wants, not needs. Another critical change? Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the "why" drives and directs consumer behavior, they can learn how to get people to buy more things they don't need."--BOOK JACKET.

Publish Date
Publisher
Dearborn Trade Pub.
Language
English
Pages
291

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Consumer behavior, Consumers, Consumption (Economics), Marketing research, Personal Finance, Research, Statistics, Consommateurs, Comportement, Consommation (Economie politique), Finances personnelles, Statistiques

Places

United States
Edition Availability
Cover of: Why people buy things they don't need
Why people buy things they don't need: understanding and predicting consumer behavior
2004, Dearborn Trade Pub.
in English
Cover of: Why people buy things they don't need
Why people buy things they don't need
2004, Paramount Market Pub.
in English - Rev. ed.
Cover of: Why people buy things they don't need
Why people buy things they don't need
2002, Paramount Market Publishing
in English

Add another edition?

Book Details

Edition Notes

Includes bibliographical references (p. 276-277) and index.

Published in
Chicago

Classifications

Dewey Decimal Class
658.8/342
Library of Congress
HF5415.32 .D36 2004

The Physical Object

Pagination
xi, 291 p. :
Number of pages
291

Edition Identifiers

Open Library
OL19855267M
ISBN 10
0793186021
LCCN
2004003269
OCLC/WorldCat
54415132
LibraryThing
93979
Goodreads
56768

Work Identifiers

Work ID
OL5757858W

Source records

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

Loading indicator
Loading carousel
Loading indicator
Loading carousel

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 21, 2025 Edited by ImportBot Redacting ocaids
December 6, 2024 Edited by MARC Bot import existing book
August 11, 2024 Edited by MARC Bot import existing book
November 16, 2022 Edited by ImportBot import existing book
October 24, 2008 Created by ImportBot Imported from University of Toronto MARC record