An edition of Separating the effects of advertising and promotion (1989)

Separating the effects of advertising and promotion

how research can help : case studies, new approaches and solutions, latest modelling results : transcript proceedings.

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ARF Advertising and Sales Prom ...
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Last edited by MARC Bot
November 12, 2020 | History
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An edition of Separating the effects of advertising and promotion (1989)

Separating the effects of advertising and promotion

how research can help : case studies, new approaches and solutions, latest modelling results : transcript proceedings.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Advertising Research Foundation
Language
English
Pages
311

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Subjects
Advertising, Congresses, Research, Sales promotion

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Edition Availability
Cover of: Separating the effects of advertising and promotion
Separating the effects of advertising and promotion: how research can help : case studies, new approaches and solutions, latest modelling results : transcript proceedings.
1989, Advertising Research Foundation
in English
  • Not in Library

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Book Details

Edition Notes

Includes bibliographical references.
"An Advertising Research Foundation two-day key issues workshop, the Waldorf-Astoria Hotel, New York City, February 14-15, 1989."
Spine title: ARF Advertising and Sales Promotion Effectiveness Workshop.

Published in
New York, NY (3 E. 54th St., New York 10022-3180)
Other Titles
Advertising and promotion., ARF Advertising and Sales Promotion Effectiveness Workshop.

Classifications

Dewey Decimal Class
658.8/2
Library of Congress
HF5815.U5 A74 1989

The Physical Object

Pagination
311 p. :
Number of pages
311

ID Numbers

Open Library
OL1937227M
LCCN
90155923

Source records

Library of Congress MARC record

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History

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November 12, 2020 Edited by MARC Bot import existing book
December 12, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record