| Record ID | marc_loc_2016/BooksAll.2016.part20.utf8:117767325:1273 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part20.utf8:117767325:1273?format=raw |
LEADER: 01273cam a2200277 a 4500
001 90155923
003 DLC
005 20040629085851.0
008 900515s1989 nyua b 100 0 eng
010 $a 90155923
040 $aDLC$cDLC
043 $an-us---
050 00 $aHF5815.U5$bA74 1989
082 00 $a658.8/2$220
111 2 $aARF Advertising and Sales Promotion Effectiveness Workshop$d(1989 :$cNew York, N.Y.)
245 10 $aSeparating the effects of advertising and promotion :$bhow research can help : case studies, new approaches and solutions, latest modelling results : transcript proceedings.
260 $aNew York, NY (3 E. 54th St., New York 10022-3180) :$bAdvertising Research Foundation,$cc1989.
300 $a311 p. :$bill. ;$c28 cm.
500 $a"An Advertising Research Foundation two-day key issues workshop, the Waldorf-Astoria Hotel, New York City, February 14-15, 1989."
500 $aSpine title: ARF Advertising and Sales Promotion Effectiveness Workshop.
504 $aIncludes bibliographical references.
650 0 $aAdvertising$xResearch.
650 0 $aSales promotion$xCongresses.
710 2 $aAdvertising Research Foundation.
740 0 $aAdvertising and promotion.
740 0 $aARF Advertising and Sales Promotion Effectiveness Workshop.