An edition of The profit impact of marketing strategy project
(2004)
The profit impact of marketing strategy project
retrospect and prospects
by Paul Farris
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Previews available in: English
Subjects
Marketing, Management, Strategic planning, Business, Profit| Edition | Availability |
|---|---|
1
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
January 10, 2005, Cambridge University Press
Hardcover
in English
0521840538 9780521840538
|
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2
The profit impact of marketing strategy project: retrospect and prospects
2004, Cambridge University Press
in English
0521840538 9780521840538
|
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|
Book Details
Edition Notes
Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
Includes bibliographical references (p. 287-297) and indexes.
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| May 14, 2021 | Edited by ImportBot | import existing book |
| August 19, 2020 | Edited by ImportBot | import existing book |
| February 18, 2019 | Created by MARC Bot | import existing book |