| Record ID | ia:profitimpactofma0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/profitimpactofma0000unse/profitimpactofma0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/profitimpactofma0000unse/profitimpactofma0000unse_meta.mrc |
LEADER: 01316cam a22003014a 4500
001 2004045742
003 DLC
005 20111003092611.0
008 040305s2004 nyu b 011 0 eng
010 $a 2004045742
020 $a0521840538
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.P76 2004
082 00 $a658.8/02$222
245 04 $aThe profit impact of marketing strategy project :$bretrospect and prospects /$cedited by Paul W. Farris and Michael J. Moore.
260 $aNew York :$bCambridge University Press,$c2004.
300 $axvii, 307 p. ;$c24 cm.
500 $aContains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
700 1 $aFarris, Paul.
700 1 $aMoore, Michael J.,$d1953-
700 1 $aBuzzell, Robert D.$q(Robert Dow),$d1933-
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/cam041/2004045742.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/cam041/2004045742.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0733/2004045742-b.html