Check nearby libraries
Buy this book
The growing power being exercised by today's consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It's no longer so much about improving the manufacturing process as it is improving the point and speed of contact and the continued interaction that you have with your customer. The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience explores how SCM can assist companies to grow and prosper in the new global economy. It focuses on what the customer wants from the supply chain and how organizations must restructure their outdated business models to meet their customer's needs. Covering this dramatic shift in customer management, David Ross, bestselling author and recognized industry expert, demonstrates how to design and maintain an efficient and up-to-date delivery channel, showcasing the methods and technologies needed to adapt to the evolving, demand-driven market. Exceptionally practical in his approach, Ross provides a new perspective that requires a broader mindset about the structure and functioning of SCM. He explains how effective management must start with the aim of getting personal with customers in order to bring total value to their shopping experience. Rather than concentrate on a range of products, this work defines a roadmap that will lead to increased empathy for your customers so that you will be able to provide them with unbeatable and readily recognizable value. When properly traveled, you will discover that it is a roadmap to increased profitability and market share.
Check nearby libraries
Buy this book
Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
The intimate supply chain: leveraging the supply chain to manage the customer experience
2008, Auerbach Publications
in English
1420064975 9781420064971
|
aaaa
Libraries near you:
WorldCat
|
2
The Intimate Supply Chain
2008, Taylor and Francis
Electronic resource
in English
1420064983 9781420064988
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created October 17, 2008
- 7 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
December 15, 2009 | Edited by WorkBot | link works |
July 29, 2009 | Edited by ImportBot | Found a matching Library of Congress MARC record |
October 17, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |