From BetaMax to Blockbuster
video stores and the invention of movies on video
by Joshua M. Greenberg
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Joshua Greenberg explains how the combination of neighbourhood video stores and the VCR created a world in which movies became tangible consumer goods, creating a new industry and affecting the dynamics of motion picture production and consumption. The first video cassette recorders were promoted in the 1970s as an extension of broadcast television technology -- a time-shifting device, a way to tape TV shows. Early advertising for Sony's Betamax told potential purchasers "You don't have to miss Kojak because you're watching Columbo." But within a few years, the VCR had been transformed from a machine that recorded television into an extension of the movie theater into the home. - Publisher.
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- Created October 17, 2008
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| August 3, 2025 | Edited by Drini | //covers.openlibrary.org/b/id/15110230-S.jpg |
| July 1, 2019 | Edited by MARC Bot | replacing ocaid with lendable copy |
| December 5, 2017 | Edited by ImportBot | import new book |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| October 17, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |