An edition of Competitive Identity: The New Brand Management for Nations, Cities and Regions (2006)

Competitive identity

the new brand management for nations, cities and regions

by

  • 7 Want to read
  • 1 Have read
Cover of: Competitive identity by Simon Anholt, Simon Anholt
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  • 7 Want to read
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Notes

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Last edited by MARC Bot
August 23, 2025 | History
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An edition of Competitive Identity: The New Brand Management for Nations, Cities and Regions (2006)

Competitive identity

the new brand management for nations, cities and regions

by

  • 7 Want to read
  • 1 Have read

"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.

Publish Date
Publisher
Palgrave Macmillan
Language
English
Pages
134

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Subjects

International Competition, Product management, International relations, Place marketing, Competition, international, Internationaler Wettbewerb, Regionales Marketing
Edition Availability
Cover of: Competitive Identity
Competitive Identity: The New Brand Management for Nations, Cities and Regions
January 23, 2007, Palgrave Macmillan
Hardcover in English
Cover of: Competitive identity
Competitive identity: the new brand management for nations, cities and regions
2007, Palgrave Macmillan
in English
Cover of: Competitive Identity
Competitive Identity: The New Brand Management for Nations, Cities and Regions
2006, Palgrave Macmillan Limited
in English
Cover of: Competitive Identity
Competitive Identity
2006, Palgrave Macmillan
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 129) and index

Published in
Basingstoke [England], New York

Classifications

Library of Congress
HF1414 .A64 2007, HD28-70HF5410-5417.5

The Physical Object

Pagination
xiii, 134 p. :
Number of pages
134

Edition Identifiers

Open Library
OL17210997M
ISBN 13
9780230500280
LCCN
2006050177
OCLC/WorldCat
72871392
LibraryThing
2166846
Goodreads
6891

Work Identifiers

Work ID
OL5960894W

Source records

Miami University of Ohio MARC record
Library of Congress MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record
Harvard University record
Harvard University record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 23, 2025 Edited by MARC Bot import existing book
March 28, 2025 Edited by ImportBot Redacting ocaids
May 27, 2023 Edited by MARC Bot import existing book
December 21, 2022 Edited by MARC Bot import existing book
September 28, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record