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"As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands inside and outside the online world. From its extensive content and e-commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast-paced Internet world.".
"Inside Yahoo!: Reinvention and the Road Ahead takes you on a journey through the thoughts, motivations, struggles, and triumphs that have brought Yahoo! to where it is today. Revealing stories of brilliant deals and missed opportunities, the race for innovation, and the constant focus on survival, this book offers an inside look at the company and its corporate culture."--BOOK JACKET.
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Previews available in: English
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Inside Yahoo!: Reinvention and the Road Ahead
2007, Wiley & Sons, Incorporated, John
in English
047030071X 9780470300718
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Inside Yahoo!: reinvention and the road ahead
2002, John Wiley & Sons
in English
0471007935 9780471007937
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Book Details
Edition Notes
Includes bibliographical references (p. 253-263) and index
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Work Description
An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of th...
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- Created September 27, 2008
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November 15, 2023 | Edited by MARC Bot | import existing book |
January 7, 2023 | Edited by MARC Bot | import existing book |
October 17, 2022 | Edited by ImportBot | import existing book |
December 5, 2020 | Edited by MARC Bot | import existing book |
September 27, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |