To be successful in the 21st century global marketplace you need many things: determination, well-articulated goals, and a bit of luck. But more than anything else, you need kindness.Kindness becomes the key business asset when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful. This is a fictitious trade-off. Nice people are more successful. Those who wish to succeed in the 21st century business climate which is characterized by intense competition, ever-evolving technologies, and escalating expectations, must make the conscious development of kindness their business imperative.The successes of many of the most accomplished professionals come as a result of developing the Five Powers of Kindness:1. Reputation: Being trusted and building a strong reputation2. Reciprocity: Garnering reciprocal kindnesses from others3. Personality: Learning to be someone that others like4. Thanks: Being gracious and appreciative of others5. Connecting: Building a strong network of relationshipsIn Capitalizing on Kindness you will learn simple techniques to harness the Five Powers to your professional advantage. You will also find out how to:Avoid barriers to effectively using kindness in businessHelp others while simultaneously benefiting yourselfCreate a culture of corporate kindnessDramatically improve your bottom line in a way that feels good and does goodEasily include kindness in your professional lifeSimply stated, doing good is good business.