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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: Build a powerful brand that increases the sales and profits of any business Launch your entrepreneurial brand Manage the differences between service branding and product branding Develop a brand for your real estate investments Make your brand far more than just a name or logo Develop clear positioning and brand strategy Successfully communicate your brand Choose an appropriate brand name and logo Reinvigorate a struggling brand Use guerrilla branding for your small business Build your own personal brand for career development Keep your brand image consistent Grow your brand over time Use your brand to increase the overall value of your business
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Trump University Branding 101
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
0470397497 9780470397497
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2
Trump University branding 101: how to build the most valuable asset of any business
2008, Wiley
in English
0470189002 9780470189009
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Includes index.
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- Created September 27, 2008
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October 18, 2022 | Edited by ImportBot | import existing book |
December 24, 2021 | Edited by ImportBot | import existing book |
December 20, 2020 | Edited by MARC Bot | import existing book |
April 27, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
September 27, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |