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Subjects
Marketing, New productsShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
To ally or not to ally?: An exploratory study of participation options in complementary product strategy
1994, Marketing Science Institute
in English
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2
To ally or not to ally?: an exploratory study of participation options in complementary product strategy : commentary
1994, Marketing Science Institute
in English
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Book Details
Edition Notes
"October 1994"--Cover
Includes bibliographical references (p. 23-24)
The Physical Object
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- Created September 16, 2008
- 2 revisions
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