The use of developmental and evaluative market research

The use of developmental and evaluative marke ...
Gerald Zaltman, Gerald Zaltman
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Last edited by WorkBot
December 15, 2009 | History

The use of developmental and evaluative market research

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Publish Date
Language
English
Pages
48

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Book Details


Edition Notes

"March 1989."

"Marketing Science Institute, Research Program, working paper."--Cover

Published in
Cambridge, Mass
Series
Working paper / Marketing Science Institute -- no. 89-107, Report (Marketing Science Institute) -- no. 89-107

The Physical Object

Pagination
48 p. ;
Number of pages
48

Edition Identifiers

Open Library
OL14636040M

Work Identifiers

Work ID
OL5270383W

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December 15, 2009 Edited by WorkBot link works
September 13, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record