An edition of Using a nonlinear response function in estimating advertising's carry-over effects
(1978)
Using a nonlinear response function in estimating advertising's carry-over effects
by Paul Farris
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Subjects
Advertising, Mathematical models, Rate of return| Edition | Availability |
|---|---|
1
Using a nonlinear response function in estimating advertising's carry-over effects
1978, Marketing Science Institute
in English
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2
Using a nonlinear response function in estimating advertising's carry-over effects
1978, Marketing Science Institute
in English
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3
Using a nonlinear response function in estimating advertising's carry-over effects
1978, Marketing Science Institute
in English
|
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|
Book Details
Edition Notes
On cover: Marketing Science Institute Research Program
Bibliography: p. 14
The Physical Object
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History
- Created September 12, 2008
- 2 revisions
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| December 15, 2009 | Edited by WorkBot | link works |
| September 12, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |