An edition of Affective and cognitive reactions to advertising (1984)

Affective and cognitive reactions to advertising

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Affective and cognitive reactions to advertis ...
W. Fred van Raaij
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December 15, 2009 | History
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An edition of Affective and cognitive reactions to advertising (1984)

Affective and cognitive reactions to advertising

by

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  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
17

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Subjects
Advertising

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Edition Availability
Cover of: Affective and cognitive reactions to advertising
Affective and cognitive reactions to advertising
1984, Marketing Science Institute
in English
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Book Details

Edition Notes

"Paper prepared for the 10th International Research Seminar in Marketing, Institut d'Administration des Entreprises, Clos Guiot, Puyricard/Aix-en-Provence, France, June 7-10, 1983, and for the 8th annual Colloqium [sic] of the International Association for Research in Economic Psychology, Bologna, Italy, July 5-8, 1983."

"December 1984."

Series title from cover.

Bibliography: p. 13-14.

Published in
Cambridge, Mass
Series
[Working paper] / Marketing Science Institute, Research Program -- report no. 84-111., Report (Marketing Science Institute) -- no. 84-111.

The Physical Object

Pagination
17 p. ;
Number of pages
17

ID Numbers

Open Library
OL14306038M

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December 15, 2009 Edited by WorkBot link works
September 11, 2008 Created by ImportBot Imported from Oregon Libraries MARC record