| Record ID | marc_oregon_summit_records/catalog_files/osu_bibs.mrc:378202219:1624 |
| Source | Oregon Libraries |
| Download Link | /show-records/marc_oregon_summit_records/catalog_files/osu_bibs.mrc:378202219:1624?format=raw |
LEADER: 01624cam a2200349Ia 4500
001 11990717
003 OR
008 910608s1984 mau b 000 0 engmd
035 $a10386740
040 $aRID$cRID$dWYU$dORE
049 $aOREU$lbna
090 $aHF5821$b.R321 1984
090 $aHF5821$b.R321 1984
100 1 $aRaaij, W. Fred van.
245 10 $aAffective and cognitive reactions to advertising /$cby W. Fred van Raaij.
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1984.
300 $a17 p. ;$c28 cm.
490 1 $a[Working paper] / Marketing Science Institute, Research Program ;$vreport no. 84-111.
500 $a"Paper prepared for the 10th International Research Seminar in Marketing, Institut d'Administration des Entreprises, Clos Guiot, Puyricard/Aix-en-Provence, France, June 7-10, 1983, and for the 8th annual Colloqium [sic] of the International Association for Research in Economic Psychology, Bologna, Italy, July 5-8, 1983."
500 $a"December 1984."
500 $aSeries title from cover.
504 $aBibliography: p. 13-14.
650 0 $aAdvertising.
710 2 $aMarketing Science Institute.$bResearch Program.
710 2 $aInternational Association for Research in Economic Psychology.$bColloquium$d1983 :$cBologna, Italy)$n(8th :
711 2 $aInternational Research Seminar in Marketing$d(1983 :$cInstitut d'administration des entreprises)
830 0 $aReport (Marketing Science Institute) ;$vno. 84-111.
907 $a.b13730496$bvge $c-
902 $a030531
998 $b2$c981001$dm$ea$f-$g0
999 $a19910608232728.0
945 $lvge $d120000986170$e1