The portable MBA in entrepreneurship

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Last edited by MARC Bot
1 day ago | History

The portable MBA in entrepreneurship

  • 0 Ratings
  • 7 Want to read
  • 1 Currently reading
  • 0 Have read

Sixty-million years ago dinosaurs were driven to extinction by global climatic changes, making way, in the process, for the small, more adaptable, warm-blooded mammals. Similarly, in the new economic climate of the 1980s and '90s, small business owners and entrepreneurs are quickly becoming the dominant business species.

While the floundering corporate giants continue to lay off workers at a rate of 400,000 annually, small businesses create millions of new jobs each year - a trend, most experts agree, that will continue well into the 21st century.

In The Portable MBA in Entrepreneurship, you'll find out how top business schools are preparing students to meet the challenges of the entrepreneurial-driven business climate of the 1990s and beyond. William Bygrave, a successful entrepreneur and Director of the Center for Entrepreneurial Studies at Babson College, has brought together an all-star team of thinkers and doers to offer both established and aspiring entrepreneurs this comprehensive, highly practical guide.

They include professors, consultants, and entrepreneurs - most of them successful business people, in addition to being first-class academics.

Over the course of fourteen chapters, these experts cover all the angles, including how to tell if you've got the "right stuff" to be a success; start-up strategies; spotting market opportunities, marketing, and advertising; getting financing and managing debt; preparing business plans; managing a growing business and strategies for growth; legal and tax issues every small business person and entrepreneur should know; protecting intellectual property; and much more.

Amazingly, while The Portable MBA in Entrepreneurship brings you the collective wisdom of some of the top guns in the academic and business worlds, it requires no background or academic prerequisites. Featuring solid, substantive information written in an interesting and engaging style, this book is your golden opportunity to get a state-of-the-art education in entrepreneurship in your spare time and at a tiny fraction of the cost of an MBA program.

Publish Date
Publisher
Wiley
Language
English
Pages
468

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Previews available in: English

Edition Availability
Cover of: The Portable MBA in Entrepreneurship
The Portable MBA in Entrepreneurship
July 7, 2000, John Wiley & Sons Inc
Hardcover in English - 2Rev Ed edition
Cover of: The portable MBA in entrepreneurship
The portable MBA in entrepreneurship
1997, J. Wiley & Sons
in English - 2nd ed.
Cover of: The portable MBA in entrepreneurship
The portable MBA in entrepreneurship
1994, Wiley
in English

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Book Details


Edition Notes

Includes bibliographical references (p. 451-456) and index.

Published in
New York
Series
The Portable MBA series

Classifications

Dewey Decimal Class
658.02/2
Library of Congress
HD62.5 .B94 1994, HD62.5.B94 1994

The Physical Object

Pagination
x, 468 p. :
Number of pages
468

ID Numbers

Open Library
OL1401184M
Internet Archive
portablembainent00bygr
ISBN 10
0471577804
LCCN
93009024, gb94023462
OCLC/WorldCat
28376802
Library Thing
731009
Goodreads
3578364

Excerpts

This is the entrepreneurial age.
added anonymously.

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April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record