An edition of Building Strong Brands
(1996)
Building strong brands
by David A. Aaker
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
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Previews available in: English
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Building Strong Brands
August 19, 2002, Simon & Schuster Ltd
Paperback
- New Ed edition
0743232135 9780743232135
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Includes bibliographical references (p. ) and index.
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- Created April 1, 2008
- 16 revisions
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| August 6, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| December 5, 2023 | Edited by AgentSapphire | //covers.openlibrary.org/b/id/14551202-S.jpg |
| December 5, 2023 | Edited by AgentSapphire | Update covers |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |