Really Good Logos Explained
Top Design Professionals Critique 500 Logos and Explain What Makes Them Work
by Margo Chase, Rian Hughes, Ron Miriello, and Alex W. White
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So what does make a logo "really good"?
Really Good Logos, Explained focuses on the nuts and bolts of good design--the specific decisions designers make every day, which result in logos that are either thoughtful and purposeful, or logos, that fall short of the mark. Filled with succinct yet tremendously informative critiques of 500 logos designers and clients alike will get a rare glimpse inside the mind of top creatives, whose comments provide practical, effective advice for improving and creating your own designs.
Four internationally acclaimed designers were presented with this challenge of explaining, in five sentences or less, what makes each design effective or how the design could have been improved. The rules were simple: No jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today's top creative minds.
Really Good Logos, Explained examines the aesthetics of good logo design, and points out, with wonderfully specific detail, exactly what makes each design sing--what makes them "really good."
--back cover
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Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work
2008, Rockport Publishers
Paperback
in English
- printing (1)
1592534279 9781592534272
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Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work
2008, Quayside
in English
161673891X 9781616738914
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Beverly, MA
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Really Good Logos Explained is built on the idea that it would be interesting and useful to read what four name-brand designers have to say about the same designs. The truth about any one sample might then be found somewhere between the comments.
A logo is a microcosm of graphic design. There are a limited number of relationships that must be resolved in a way that looks thoughtful and purposeful. A logo must balance contrasts to make the mark visible and similarities to give it design unity. There are five considerations to making a design artful:
A great idea, simplified to its essence
Knowledgeable management of content
Precise relationships
Exact spacing
Elegant execution
Most books just show samples and leave it to you to figure out what makes them good – or just swipe the ideas as your own. This book illustrates how to see critically by deconstructing a design and it gives you the understanding to construct your own really good logos. It is a nonstop discussion of design contrasts and relationships that you can apply to any design process, not just to logo design.
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- Created April 30, 2008
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| March 7, 2023 | Edited by MARC Bot | import existing book |
| December 13, 2022 | Edited by MARC Bot | import existing book |
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| September 17, 2022 | Edited by Lisa | Edited without comment. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |