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"The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. You will also move through a learning curve that will improve your understanding of customers and how well you've reached them." "The Customer Learning Curve offers a perspective that you can put into practice immediately, and it provides new ideas and approaches that will help you build your business well into the future. The Customer Learning Curve will help you cope with too many choices, deal effectively with disruption, make midcourse corrections, assess the progress of a new product or service, and assist top management in making good choices."--Jacket.
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The Customer Learning Curve: Creating Profits from Marketing Chaos
November 14, 2003, South-Western Educational Pub, American Marketing Association, Thomson/South-Western
Hardcover
in English
- 1 edition
0324226675 9780324226676
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- Created April 30, 2008
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March 7, 2023 | Edited by MARC Bot | import existing book |
December 8, 2020 | Edited by MARC Bot | import existing book |
August 13, 2020 | Edited by ImportBot | import existing book |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |