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“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Publish Date
1991
Publisher
prentice hall
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Previews available in: English
Showing 11 featured editions. View all 76 editions?
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Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
0130648531 9780130648532
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Principles of marketing
1991, Prentice Hall
in English
- 5th annotated instructor's ed.
0137216149 9780137216147
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Annotated Instructor's Edition Principles of Marketing
1991, prentice hall
Hardcover
0137216149 9780137216147
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Principles of marketing
1989, Prentice Hall
in English
- 4th ed., annotated instructor's ed. / George Franke.
0137061293 9780137061297
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Principles of marketing
1983, Prentice-Hall Canada
in English
- Canadian ed. --
013709311X 9780137093113
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Book Details
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Enjoyability 1
Exciting
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Difficulty 1
Intermediate
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Style 1
Technical
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History
- Created April 30, 2008
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July 30, 2019 | Edited by MARC Bot | associate edition with work OL1807517W |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |