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Last edited anonymously
April 30, 2008 | History
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Deborah J. MacInnis

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11 works Add another?

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  • Cover of: Handbook of brand relationships

    First published in 2009 4 editions in 1 language — 1 previewable
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  • Cover of: Bundle: Consumer Behavior, Loose-Leaf Version, 7th + Essentials of Marketing Research, 6th + MindTap Marketing, 1 Term Printed Access Card for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior, 7th

    First published in 2017 3 editions in 1 language
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  • Cover of: Brand Admiration: Building a Business People Love

    First published in 2016 3 editions in 1 language — 1 previewable
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  • Cover of: Information processing from advertisements: toward an integrative framework

    First published in 1990 2 editions in 1 language
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  • Cover of: Consumer Behaviour

    First published in 2020 1 edition in 1 language
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  • Cover of: Custom Consumer Behavior

    First published in 2013 1 edition in 1 language
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  • Cover of: Assessing when increased media weight helps sales of real-world brands

    First published in 2002 1 edition in 1 language
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  • Cover of: Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It

    First published in 2024 1 edition in 1 language
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  • Cover of: Comportamiento Del Consumidor

    First published in 2014 1 edition in 1 language
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  • Cover of: Consumer Behavior, Loose-Leaf Version

    First published in 2017 1 edition
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  • Cover of: Enhancing the managerial relevance of information-processing theory in an advertising context

    First published in 1990 1 edition in 1 language
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We need a photo of Deborah J. MacInnis

Subjects
Advertising, Branding (Marketing), Commerce, Marketing, Psychological aspects, Advertising campaigns, BUSINESS & ECONOMICS, Brand choice, Brand name products, Customer relations, Decision making, Effective frequency, General, Human information processing, Industrial Management, Management, Management Science, Organizational Behavior, Relationship marketing, Strategic planning

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ID Numbers

  • OLID: OL4238043A

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History

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April 30, 2008 Created by an anonymous user initial import