This book is currently unavailable on Open Library, check out available alternatives.
An edition of Enhancing the managerial relevance of information-processing theory in an advertising context (1990)

Enhancing the managerial relevance of information-processing theory in an advertising context

by

Enhancing the managerial relevance of informa ...
Deborah J. MacInnis, Deborah J ...
Locate

My Reading Lists:

Create a new list

Check nearby libraries

Buy this book

This book is currently unavailable on Open Library, check out available alternatives.
Last edited by MARC Bot
July 25, 2024 | History
Edit
An edition of Enhancing the managerial relevance of information-processing theory in an advertising context (1990)

Enhancing the managerial relevance of information-processing theory in an advertising context

by

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
58

Check nearby libraries

Buy this book

Subjects

Advertising Psychological aspects Human information processing
Edition Availability
Cover of: Enhancing the managerial relevance of information-processing theory in an advertising context
Enhancing the managerial relevance of information-processing theory in an advertising context
1990, Marketing Science Institute
in English

Add another edition?

Book Details

Edition Notes

"February 1990."

Includes bibliographical references (p. 43-57)

Published in
Cambridge, Mass
Series
Report -- no. 90-104, Report (Marketing Science Institute) -- no. 90-104
Copyright Date
1990

The Physical Object

Pagination
58 pages
Number of pages
58

Edition Identifiers

Open Library
OL52872173M
OCLC/WorldCat
21458481

Work Identifiers

Work ID
OL38831878W

Source records

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

Download catalog record: RDF / JSON / OPDS | Wikipedia citation