It looks like you're offline.
Donate
Change Website Language
Open Library logo
additional options menu
Last edited by RenameBot
September 4, 2008 | History
Edit

L. De Chernatony

We need a photo of L. De Chernatony

36 works Add another?

Sorting by Sorted by: Most Editions | First Published | Most Recent | Top Rated | Reading Log | Random

Showing all works by author. Would you like to see only ebooks?

  • Cover of: A user guide to the VAX/VMS system

    First published in 1991 3 editions in 1 language — 1 previewable
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Creating powerful brands in consumer, service, and industrial markets

    First published in 1998 2 editions in 1 language — 2 previewable Cover of edition creatingpowerful00cher_624
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Developing pan-European brands in the single European market

    First published in 1992 2 editions in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Marka

    First published in 2003 1 edition in 1 language — 1 previewable
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Creating powerful brands in consumer, service and industrial markets

    First published in 2010 1 edition in 1 language — 1 previewable
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: From brand vision to brand evaluation: the strategic process of growing and strengthening brands

    First published in 2010 1 edition in 1 language — 1 previewable
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: 2001: the brand management odyssey

    First published in 1996 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Added value: its nature, roles and sustainability

    First published in 1998 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Brand building on the internet

    First published in 2003 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Brand management through narrowing the gap between brand identity and brand reputation

    First published in 1998 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Brand price recall and the implications for pricing research

    First published in 1992 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Brand price recall and the implications for research

    First published in 1992 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Building a services brand: stages, people and orientations

    First published in 2002 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Categorising brands: evolutionary processes underpinned by two key dimensions.

    First published in 1992 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Creating powerful brands: the strategic route to success in consumer, industrial, and service markets

    First published in 1992 1 edition in 1 language — 1 previewable
    Preview Only

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Criteria to access brand success

    First published in 1998 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Criteria to assess brand success

    First published in 1998 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Developing a brand performance measure for financial services brands

    First published in 2002 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Developing a positioning strategy in the oil pump industry: but benchmarked against whom

    First published in 1992 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Developing services brands by going beyond the product-services dichotomy

    First published in 1999 1 edition in 1 language
    Not in Library

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
We need a photo of L. De Chernatony

Subjects
Brand name products, Product management, Marketing, Advertising & Promotion, BUSINESS & ECONOMICS, Branding (Marketing), Gestion, Marketing, management, Planning, Produits commerciaux, Produits de marque, Trademarks, Brand choice, Business names, Consumer satisfaction, Evaluation, Financial services industry, Firma (nazwa), Marques de commerce, Merken, Reklama, VAX/VMS, Varumärken, Zarządzanie, Znaki towarowe

Lists

Add to List

My Reading Lists:

Create a new list

ID Numbers

  • OLID: OL291321A

Links (outside Open Library)

No links yet. Add one?

History

Download catalog record: RDF / JSON
September 4, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import