An edition of Brand management through narrowing the gap between brand identity and brand reputation (1998)

Brand management through narrowing the gap between brand identity and brand reputation

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Brand management through narrowing the gap be ...
L. De Chernatony, L. De Cherna ...
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Last edited by WorkBot
December 15, 2009 | History
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An edition of Brand management through narrowing the gap between brand identity and brand reputation (1998)

Brand management through narrowing the gap between brand identity and brand reputation

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Publish Date
Publisher
Open Business School, Open University
Language
English

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Cover of: Brand management through narrowing the gap between brand identity and brand reputation
Brand management through narrowing the gap between brand identity and brand reputation
1998, Open Business School, Open University
in English
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Book Details

Edition Notes

Published in
Milton Keynes
Series
Working paper seriess / Open University, Open Business School -- no.98/[12], Working paper series (Open University, Open Business School) -- no.98/[12].

ID Numbers

Open Library
OL18237174M

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December 15, 2009 Edited by WorkBot link works
October 15, 2008 Created by ImportBot Imported from Talis record