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Last edited anonymously
April 29, 2008 | History
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Marye C. Tharp

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2 works Add another?

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  • Cover of: Marketing and Consumer Identity in Multicultural America

    First published in 2001 — 2 editions
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  • Cover of: Transcultural marketing: building customer relationships in multicultural America

    First published in 2014 — 1 edition
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Subjects

Consumers, Marketing, Target marketing, Attitudes, BUSINESS & ECONOMICS, Cibles (Marketing), Consumer behavior, Consumer behaviour, Cross-cultural studies, Customer relations, Industrial Management, Management, Management Science, Market segmentation, Minority consumers, Multiculturalism, Organizational Behavior, Études transculturelles

Places

United States

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ID Numbers

  • OLID: OL2841950A

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History

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April 29, 2008 Created by an anonymous user initial import