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Last edited anonymously
April 29, 2008 | History
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Bernd H. Schmitt

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6 works Add another?

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  • Cover of: Customer Experience Management

    First published in 2003 4 editions in 1 language
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  • Cover of: Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R

    First published in 1999 4 editions in 2 languages
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  • Cover of: Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

    First published in 1997 2 editions in 1 language
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  • Cover of: Handbook on brand and experience management

    First published in 2008 2 editions in 1 language — 1 previewable
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  • Cover of: Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind (Coach Series)

    First published in 2007 2 editions in 1 language — 1 previewable
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  • Cover of: Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

    First published in 2010 1 edition in 1 language
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We need a photo of Bernd H. Schmitt

Subjects
Brand name products, Branding (Marketing), Corporate image, Creative ability in business, Customer relations, management, Erfahrungsgut, Management, Markenpolitik, Marketing, Marketingstrategie, Organizational effectiveness, Psychologie, Strategic planning, Success in business, Verbraucher, Verbraucherverhalten

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ID Numbers

  • OLID: OL2762152A

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History

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April 29, 2008 Created by an anonymous user initial import