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Last edited anonymously
August 20, 2008 | History
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Victor J. Cook

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  • Cover of: Brand policy determination

    First published in 1967 — 2 editions
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  • Cover of: Behavioral and management science in marketing

    First published in 1978 — 1 edition
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Subjects

Advertising, Brand name products, Business names, Congresses, Consumers, Consumers' preferences, Marketing, New products

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ID Numbers

  • OLID: OL2103678A

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History

Download catalog record: RDF / JSON
August 20, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import