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Last edited by Marla
January 2, 2024 | History
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Hermawan Kartajaya

Hermawan Kartajaya, born in Surabaya, Indonesia, is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored Repositioning Asia: From Bubble to Sustainable Economy with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” He and Kotler teamed up again in 2002 in their book Rethinking Marketing: Sustainable Marketing Enterprise.

Source: Goodreads

Photo of Hermawan Kartajaya

Born 18 November 1947

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  • Cover of: Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

    First published in 2006 2 editions in 1 language — 1 previewable
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  • Cover of: Kompas 100: corporate marketing cases

    First published in 2009 2 editions in 1 language
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  • Cover of: Repositioning Asia: From Bubble to Sustainable Economy

    First published in 2000 2 editions in 1 language — 1 previewable
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  • Cover of: Rethinking Marketing: Sustainable Market-ing Enterprise in Asia

    First published in 2002 2 editions
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  • Cover of: Attracting Investors

    First published in 2004 2 editions in 1 language — 1 previewable
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  • Cover of: Siasat bisnis : menang dan bertahan di abad Asia Pasifik

    First published in 1997 1 edition
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  • Cover of: Hermawan Kartajaya on marketing.

    First published in 2002 1 edition in 1 language
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  • Cover of: Marketing 30

    First published in 2010 1 edition
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  • Cover of: Ubud, the spirit of Bali

    First published in 2009 1 edition in 1 language — 1 previewable
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  • Cover of: Rethinking Marketing: Sustainable Market-ing Enterprise in Asia

    First published in 2006 1 edition in 1 language
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  • Cover of: Bridging to the network company

    First published in 1999 1 edition in 1 language
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  • Cover of: The MarkPlus festival

    First published in 2008 1 edition in 1 language
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  • Cover of: Martha Tilaar: marketing in Venus

    First published in 2003 1 edition in 1 language
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  • Cover of: On becoming a customer-centric company: transformasi Telkom menjadi perusahaan berbasis pelanggan

    First published in 2004 1 edition in 1 language
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  • Cover of: Marketing plus: jalur sukses untuk bisnis, jalur bisnis untuk sukses

    First published in 1992 1 edition in 1 language
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Photo of Hermawan Kartajaya

Born 18 November 1947
Subjects
Marketing, Economic conditions, Business enterprises, History, Asia, economic conditions, Asia, economic policy, Brand name products, Bursa Efek Indonesia, Business, Business enterprises, asia, Capital à risques, Case studies, Decision making, Description and travel, Economic policy, Finance, Finances, Finanzierung, Guidebooks, Industrial management, Industrial management, asia, Klein- und Mittelbetrieb, Marketing textbooks, New business enterprises, Nonfiction
Places
Indonesia, Asia
Time
1945-, 1997-

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History

Download catalog record: RDF / JSON
January 2, 2024 Edited by Marla Added author details
January 2, 2024 Edited by Marla Added new photo
January 2, 2024 Edited by Marla Update photos
January 2, 2024 Edited by Marla Added new photo
April 1, 2008 Created by an anonymous user initial import