An edition of Designing For Desktop Publishing (1989)

Designing For Desktop Publishing

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Last edited by ImportBot
November 9, 2021 | History
An edition of Designing For Desktop Publishing (1989)

Designing For Desktop Publishing

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With a desktop publishing system you have all the technology you need to produce all kinds of printed matter to the very highest design standards - just as the manufacturers promised. But what about design expertise and knowledge?

As many a would-be graphic designer has found to their cost the most advanced system in the world cannot make up for a lack of basic understanding of design. In the same way experienced designers are not going to be able to reap the benefits of DTP until they know how to apply that experience in the DTP environment.

Whether you are a professional graphic designer with years of experience behind you or a complete beginner Designing for Desktop Publishing will give you all the help you need to exploit the marvellous design potential of your desktop system. Designing for Desktop Publishing begins with clear explanations of the principles of designing printed matter. As a newcomer to the field you will be introduced to the welcome idea that there are rules about creating good design and you will be shown easy-to-follow procedures to help you create individual and original design that works. As an experienced designer you will begin to see how to relate carefully nurtured skills to DTP.

The second section gets down to very specific advice on designing a variety of projects in ascending order of complexity - from personal stationery to newsletters, brochures and advertisements. You will learn about the special problems attached to each and, more important how to overcome them.

Next the authors show how DTP can really fulfill (and surpass) the makers' promise with case studies of some of the best graphic design from around the world - all produced on desktop systems. You will see why the designer chose that particular solution and how DTP eased its execution.

Once you have mastered the techniques of creating good design on your DTP system there are many options you can choose to output your work. Designing for Desktop Publishing also covers important aspects of graphic design such as presenting work to outside suppliers, proofing and passing for press to ensure a standard of finished product that does justice to your on-screen design. Producing good, original and speedy design is now in the reach of anyone who possesses a DTP system, providing you can marry the potential of these powerful systems to good design principles and that is what Designing for Desktop Publishing is all about.

Publish Date
Language
English
Pages
160

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Previews available in: English

Edition Availability
Cover of: Designing For Desktop Publishing
Designing For Desktop Publishing
1989, New Burlington Books
Hardcover in English

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Book Details


Edition Notes

Published in
London

Classifications

Library of Congress
Z286.D47 C623 1989

The Physical Object

Format
Hardcover
Number of pages
160
Dimensions
9” x 9”

ID Numbers

Open Library
OL11963490M
Internet Archive
designingfordesk0000coll
ISBN 10
1853481831
OCLC/WorldCat
70205396
Library Thing
2336685
Goodreads
5415348

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History

Download catalog record: RDF / JSON
November 9, 2021 Edited by ImportBot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 11, 2009 Created by WorkBot add works page