An edition of Inside Larry and Sergey's brain (2009)

Inside Larry and Sergey's brain

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Last edited by ImportBot
July 22, 2019 | History
An edition of Inside Larry and Sergey's brain (2009)

Inside Larry and Sergey's brain

  • 4.00 ·
  • 2 Ratings
  • 12 Want to read
  • 0 Currently reading
  • 2 Have read

You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin?Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs.Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders.Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions.For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business.Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.

Publish Date
Publisher
Portfolio
Language
English
Pages
244

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Previews available in: English

Edition Availability
Cover of: Inside Larry and Sergey's brain
Inside Larry and Sergey's brain
2009, Portfolio
in English
Cover of: Inside Larry and Sergey's Brain
Inside Larry and Sergey's Brain
2009, Penguin USA, Inc.
Electronic resource in English

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Book Details


Published in

New York

Table of Contents

Arbiters of cyberspace
Accidental entrepreneurs
Controlled chaos
Larry and Sergey's corporate vision
Advertising for the masses
A heartbreaking IPO of staggering genius
The China syndrome: Google as big brother
What about privacy?
The ruthless librarians
The Google cloud
Google the telephone company?
Thinking beyond search: the world's problems, real and fanciful.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
338.7/6102504
Library of Congress
HD9696.8.U64 G6634 2009, HD9696.8.U64G6634

The Physical Object

Pagination
244 p. ;
Number of pages
244

ID Numbers

Open Library
OL23197702M
Internet Archive
insidelarryserge00bran
ISBN 10
159184276X
ISBN 13
9781591842767
LCCN
2009012967
OCLC/WorldCat
317778159
Library Thing
8715343
Goodreads
6737024

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History

Download catalog record: RDF / JSON
December 17, 2022 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
January 22, 2017 Edited by Darby Added new cover
January 22, 2017 Edited by Darby Edited without comment.
June 17, 2010 Edited by ImportBot add details from OverDrive