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Book Details
First Sentence
"This chapter introduces marketing functions, values, philosophies, and perspectives that inform the strategic marketing planning (SMP) process discussed throughout this book."
Edition Notes
Barron's Business Review Series
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The Physical Object
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Feedback?July 16, 2019 | Edited by MARC Bot | import existing book |
June 18, 2012 | Edited by AMillarBot | remove edition notes from title (Barron's Business Review Series) |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
December 11, 2009 | Created by WorkBot | add works page |