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Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve.Drawing on unsurpassed experience and the field’s best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike.You’ll first review the powerful business case for actively managing your reputation. Next, you’ll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR!Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune.
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Previews available in: English
Showing 5 featured editions. View all 5 editions?
Edition | Availability |
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1
Fame and Fortune
2007, Financial Times - Domestic (Tim)
Electronic resource
in English
0131990632 9780131990630
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2
Fame & fortune: how successful companies build winning reputations
2004, Pearson Education, Financial Times, FT Prentice Hall, FT Press
in English
0130937371 9780130937377
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zzzz
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3
Fame and Fortune: How Successful Companies Build Winning Reputations
August 11, 2003, FT Press
Hardcover
in English
- 1st edition
0130937371 9780130937377
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aaaa
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WorldCat
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4
Fame and Fortune: How Successful Companies Build Winning Reputations
2003, Pearson Education, Limited
in English
0137144415 9780137144419
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5
Fame and Fortune: How Successful Companies Build Winning Reputations
August 11, 2003, FT Press
in English
0130937371 9780130937377
|
zzzz
Libraries near you:
WorldCat
|
Book Details
First Sentence
"Anyone who follows the news knows that reputations matter."
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- Created April 30, 2008
- 6 revisions
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July 30, 2019 | Edited by MARC Bot | associate edition with work OL2926211W |
August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |