An edition of Fame & fortune (2003)

Fame and Fortune

How Successful Companies Build Winning Reputations

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Last edited by MARC Bot
July 30, 2019 | History
An edition of Fame & fortune (2003)

Fame and Fortune

How Successful Companies Build Winning Reputations

1st edition
  • 0 Ratings
  • 6 Want to read
  • 0 Currently reading
  • 0 Have read

Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve.Drawing on unsurpassed experience and the field’s best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike.You’ll first review the powerful business case for actively managing your reputation. Next, you’ll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR!Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune.

Publish Date
Publisher
FT Press
Language
English
Pages
304

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Previews available in: English

Edition Availability
Cover of: Fame and Fortune
Fame and Fortune
2007, Financial Times - Domestic (Tim)
Electronic resource in English
Cover of: Fame & fortune
Fame & fortune: how successful companies build winning reputations
2004, Pearson Education, Financial Times, FT Prentice Hall, FT Press
in English
Cover of: Fame and Fortune
Fame and Fortune: How Successful Companies Build Winning Reputations
August 11, 2003, FT Press
Hardcover in English - 1st edition
Cover of: Fame and Fortune
Fame and Fortune: How Successful Companies Build Winning Reputations
2003, Pearson Education, Limited
in English
Cover of: Fame and Fortune
Fame and Fortune: How Successful Companies Build Winning Reputations
August 11, 2003, FT Press
in English

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Book Details


First Sentence

"Anyone who follows the news knows that reputations matter."

The Physical Object

Format
Hardcover
Number of pages
304
Dimensions
9 x 6.1 x 1.3 inches
Weight
1.5 pounds

ID Numbers

Open Library
OL9288775M
ISBN 10
0130937371
ISBN 13
9780130937377
Library Thing
6226508
Goodreads
918244

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 30, 2019 Edited by MARC Bot associate edition with work OL2926211W
August 12, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 30, 2008 Created by an anonymous user Imported from amazon.com record