An edition of Briefs for Building Better Brands
(2004)
Briefs for Building Better Brands
Tips, Parables and Insights for Market Leaders
by Allan Gorman
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Briefs for Building Better Brands: Tips, Parables and Insights for Market Leaders
September 15, 2004, AGCD Brandspa Books
Hardcover
in English
0974916900 9780974916903
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First Sentence
"Ask most executives about what the objective of their business is, and they'll probably tell you that it's primarily "to make as much profit as possible.""
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| December 8, 2020 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 11, 2009 | Created by WorkBot | add works page |