An edition of Information marketing (2001)

Information marketing

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Cover of: Information marketing by Jennifer Rowley
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Last edited by MARC Bot
November 14, 2023 | History
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An edition of Information marketing (2001)

Information marketing

by

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Ashgate
Language
English
Pages
196

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Previews available in: English

Subjects
Information services, Information services industry, Marketing, Informationseinrichtung, Informationswirtschaft, Informatie, Consommateurs, Informatiemaatschappij, Services de Documentation, Marketing research, Consumers

Showing 6 featured editions. View all 6 editions?

Edition Availability
Cover of: Information Marketing
Information Marketing
2017, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Information Marketing
Information Marketing
2017, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Information Marketing
Information Marketing
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Information Marketing
Information Marketing
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Information Marketing
Information Marketing
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Information marketing
Information marketing
2001, Ashgate
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

1. Marketing
2. The information marketplace
3. Customers
4. Building customer relationships
5. Information products
6. Branding and corporate identity
7. Marketing communications
8. Price and pricing policy
9. Collecting marketing data
10. Marketing strategy and planning.

Edition Notes

Includes bibliographical references and index.

Published in
Aldershot, Hants, England, Burlington, VT

Classifications

Dewey Decimal Class
025.00688
Library of Congress
HD9999.I492 R69 2001

The Physical Object

Pagination
xv, 196 p. :
Number of pages
196

ID Numbers

Open Library
OL21085708M
Internet Archive
informationmarke0000rowl
ISBN 10
0566082225
LCCN
2001088794
OCLC/WorldCat
45592805
Library Thing
585964

Source records

Oregon Libraries MARC record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON
November 14, 2023 Edited by MARC Bot import existing book
September 20, 2021 Edited by ImportBot import existing book
November 4, 2018 Edited by ImportBot import existing book
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page