An edition of Lovemarks
(2004)
Lovemarks
The Future Beyond Brands
by Kevin Roberts
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"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.
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Lovemarks: The Future Beyond Brands
April 2004, powerHouse Books
Hardcover
in English
1576872041 9781576872048
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Book Details
First Sentence
"I always looked for opportunities where others faced up to threats or weaknesses."
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