Television Advertising in Canadian Elections
The Attack Mode, 1993
by Walter I. Romanow
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"Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?"--BOOK JACKET.
"While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English- and French-language television and their impact and the ethics of political advertising."--BOOK JACKET.
"Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study."--BOOK JACKET.
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| Edition | Availability |
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1
Television Advertising in Canadian Elections: The Attack Mode 1993
2006, Wilfrid Laurier University Press
in English
0889206295 9780889206298
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2
Television Advertising in Canadian Elections
2006, Wilfrid Laurier University Press
in English
1282233661 9781282233669
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3
Television Advertising in Canadian Elections: The Attack Mode, 1993
July 1999, Wilfrid Laurier Univ Pr
Paperback
in English
0889203237 9780889203235
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| July 16, 2024 | Edited by MARC Bot | import existing book |
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