| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:403424442:3236 |
| Source | marc_columbia |
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LEADER: 03236mam a2200397 a 4500
001 2313911
005 20220616015748.0
008 990302s1999 onc b 001 0 eng d
010 $acn 99930634
015 $aC99-930634-0
020 $a0889203237 :$c$39.95
035 $a(OCoLC)ocm41026762
035 $9APH0198CU
035 $a2313911
040 $aCaOTU$beng$cNLC$dKLG$dORZ$dOrLoB-B
043 $an-cn---
055 3 $aJF2112 A4$bT44 1999
082 00 $a324.7/3/0971$221
245 00 $aTelevision advertising in Canadian elections :$bthe attack mode 1993 /$cWalter I. Romanow [and others], editors.
260 $aWaterloo, Ont. :$bWilfrid Laurier University Press,$c1999.
263 $a9905
300 $aix, 252 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gCh. 1.$tIntroduction /$rWalter I. Romanow --$gCh. 2.$tThe Theory and Use of Political Advertising /$rStanley B. Cunningham --$gCh. 3.$tThe 1993 Canadian Federal Election: Background and Party Advertising Strategies /$rAndre Gosselin and Walter C. Soderlund --$gCh. 4.$tContextual Analysis of Political Advertising: The Attack Mode on English-Language TV /$rWalter I. Romanow --$gCh. 5.$tPolitical Ads on Quebec TV during the 1993 Federal Election /$rMichel de Repentigny --$gCh. 6.$tThe Role of Images in Quebec Political Advertising /$rEstelle Lebel --$gCh. 7.$tQuantitative Assessment of Advertising Effects: Survey Data /$rWalter C. Soderlund, Kai Hildebrandt and Stuart H. Surlin /$r[et al.] --$gCh. 8.$tExploring the Impact of Negative Political Ads through the Use of Participatory Action Research /$rT. F. Carney and Alexander Gill --$gCh. 9.$tCognitive Responses to Political Advertising on Quebec TV in the 1993 Election /$rJacques de Guise --
505 80 $gCh. 10.$tThe Ethics of Political Advertising /$rStanley B. Cunningham --$gCh. 11.$tConclusions /$rWalter I. Romanow and Walter C. Soderlund --$gApp. A.$tPolitical Advertisements in English --$gApp. B.$tPolitical Advertisements in French.
520 1 $a"Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?"--BOOK JACKET.
520 8 $a"While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English- and French-language television and their impact and the ethics of political advertising."--BOOK JACKET.
520 8 $a"Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study."--BOOK JACKET.
650 0 $aAdvertising, Political$zCanada.
650 0 $aTelevision in politics$zCanada.
610 10 $aCanada.$bParliament$xElections, 1993.
650 0 $aNegativism.$0http://id.loc.gov/authorities/subjects/sh85090631
700 1 $aRomanow, Walter I.,$d1924-$0http://id.loc.gov/authorities/names/n90682765
852 00 $bleh$hJF2112.A4$iT44 1999g