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Advertising Uneasy Persuason
January 18, 1985, Basic Books Inc.,U.S.
in English
0465000789 9780465000784
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Book Details
First Sentence
"THE BASIC FACT to remember about advertising," Jeremy Tunstall wrote in his study of British advertising agencies, "is that little is known about what effect it has; even to talk of advertising having an effect is misleading.""
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Feedback?April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
December 10, 2009 | Created by WorkBot | add works page |